Founded by crypto magnate Roham Gharegozlou, Dapper Labs is an upstart technology company which leverages blockchain technology to create a platform for play-based applications and experiences. Focused on experimentation, play and imagination, it functions as a sandbox for players and creators, one that can be shaped and evolved over time according to the whims and vision of its community.
Seeking a light-hearted, flexible and accessible brand that does not rely on any association or symbolism, our team responded with a visual identity program featuring a central character that transcends language in its emotive communication spectrum.
- Creative Direction: Alex Nelson, Beau House
- Designer: Ed Barcelon
- Project Manager: Drew Dunford