Luna Coffee is a boutique coffee roasting company based in Langley, BC. Radically focused on exceptional quality, transparency and (actual!) fair trade practices, they have carved out a delicious niche in light, bright coffees that eschew the norms of the industry at large. Founders Laura and Nate work directly with farmers and customers to source and deliver top quality product knowledge and the best possible coffee right to your door.

Seeking to enhance their e-commerce presence from both a technical and brand perspective, our team was engaged to design and develop a new website platform from the ground up. Along the way, we updated the visual identity, commissioned custom illustration work and collaborated with local filmmakers to create an introductory video for the brand. The end result features a wholly new creative direction that doubles down on the weird and wonderful personality of the brand coupled with a robust technical platform and user experience that is simpler, easier and heaps more delightful. Subscribe today—we did.

Execution

Creative Direction

Visual Identity

Web Design

E-commerce

Art Direction

Contributors

Creative Direction: Alex Nelson, Beau House

Development: Artiom Shostak

Video: Corey Adams

Illustration: John Larigakis

Design: Alex Nelson, Manon Fraser

Luna Coffee by Post Projects
Luna Coffee by Post Projects
Luna Coffee by Post Projects
Luna Coffee by Post Projects
Luna Coffee by Post Projects
Luna Coffee by Post Projects
Post Projects portfolio image
Post Projects portfolio image
Luna Coffee by Post Projects
Post Projects portfolio image
Luna CoffeeE-commerce, Identity

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